Case in point: Regular people have spent years watching the price of goods increase "due to inflation," despite the fact that the increase in pricing was mostly driven by — get this — corporations raising prices. Yet some parts of the legacy media spent an alarming amount of time chiding their readers for thinking otherwise, even going against their own reporting as a means of providing "balanced" coverage, insisting again and again that the economy is good, contorting to prove that prices aren't higher even as companies boasted about literally raising their prices. In fact, the media spent years debating with itself whether price gouging was happening, despite years of proof that it was.

There is nothing special about Elon Musk, Sam Altman, or Mark Zuckerberg. Accepting that requires you to also accept that the world itself is not one that rewards the remarkable, or the brilliant, or the truly incredible, but those who are able to take advantage of opportunities, which in turn leads to the horrible truth that those who often have the most opportunities are some of the most boring and privileged people alive.

This reality-fracturing is the result of an information ecosystem that is dominated by platforms that offer financial and attentional incentives to lie and enrage, and to turn every tragedy and large event into a shameless content-creation opportunity. This collides with a swath of people who would rather live in an alternate reality built on distrust and grievance than change their fundamental beliefs about the world. But the misinformation crisis is not always what we think it is.